About Salesforce

Salesforce is a cloud-based customer relationship management (CRM) platform that helps organizations manage their sales, marketing, customer service, and other business operations. It provides a suite of applications and tools designed to improve customer engagement, streamline business processes, and drive growth.

As a customer relationship management (CRM) platform Salesforce is utilized by thousands of organizations world-wide, including small businesses, nonprofits, government agencies, and enterprises. Its flexible nature and extensive features make it a popular choice for managing customer data, sales processes, marketing campaigns, and service operations across multiple industries. Some examples of organizations that use Salesforce are: Amazon, Coca-Cola, Google, Honda, Verizon, American Express, Toyota, Dell, Philips, Farmers Insurance T-Mobile, General Electric, Adidas and Marriott International. 

Salesforce is known for its scalability, flexibility, and ease of use. It operates on a subscription-based model, where businesses pay a monthly or annual fee per user, depending on the features and functionality they require. Furthermore, Salesforce has a vast ecosystem of third-party apps and integrations, allowing businesses to extend the platform’s capabilities and integrate it with other systems they use.

Salesforce Needs

Although Salesforce is widely regarded as one of the leading customer relationship management (CRM) platforms in the market. Just like any other successfull application, Salesforce too must address the actual needs of its (new) users. Which typically revolve around improving the platform’s capabilities, enhancing user experience, and addressing specific business challenges. In this blog we will elaborate on the 10 most common actual needs.


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1. Customization and flexibility

Businesses often require their CRM application to be highly customizable to fit their unique workflows and processes. The ability to create custom fields, and automation rules therefore is crucial for tailoring Salesforce to your organization’s specific needs.

2. Integration capabilities

Seamless integration is crucial for streamlining data flow and ensuring a consistent view of customer information across different platforms. As such, it is important to ensure your Salesforce integrates smoothly with other applications and systems used by your company.

3. Analytics and reporting

Access to meaningful insights and analytics is essential for sales and marketing teams. Therefore, your Salesforce needs to provide robust reporting tools and analytics capabilities to help users make data-driven decisions.

4. Mobile functionality

In the era of remote work and on-the-go sales teams, it is crucial to ensure optimal mobile functionality of your Salesforce. And as such, to ensure it operates as a user-friendly and feature-rich mobile app that enables your sales reps to access important information, update records, and stay connected.

5. Security and compliance

Data security is paramount for any CRM system. Therefore, Salesforce must continuously enhance its security measures and compliance features. All to ensure that customer data is protected and meets industry standards and regulations.

6. Artificial Intelligence (AI) and Machine Learning (ML) capabilities

As AI and ML technologies continue to evolve, businesses expect Salesforce to leverage these technologies effectively. AI-powered features, such as predictive analytics and intelligent recommendations, can significantly enhance their sales process and customer interactions.

7. Customer support and training

To maximize the benefits of Salesforce, users need comprehensive customer support and training resources. A well-documented knowledge base, community forums, and responsive support teams are essential to help users overcome challenges and get the most out of the platform.

8. Scalability and performance

Large enterprises and rapidly growing businesses need a scalable platform that can handle increasing data volumes and user traffic without compromising performance.

9. Improved user interface and user experience

A user-friendly and intuitive interface is crucial for user adoption and productivity. Regular updates to improve the user experience based on user feedback are highly valued.

10. Enhanced marketing automation

For companies heavily reliant on marketing campaigns, having robust marketing automation tools within Salesforce is vital. This includes features like email marketing, lead nurturing, and campaign tracking.

Please note that for the moment these are the 10 dominant needs. However, as Salesforce keeps on evolving and improving its offerings based on user feedback and industry trends, these needs and priorities may well evolve throughout time.



If you too can relate to these most popular CRM needs or have any other Salesforce needs you like to tackle with the help of a technical partner, to start off, it’s important to surround yourself with people who can really help.
This is why as of the second half of 2023, WeSquare and KODIFY chose to combine both their expertise and their strengths. Together, we can offer any organization the most attractive solution in any situation. As our combined team consists of both the most experienced and multi-deployable senior consultants in the Netherlands, and the most talented and cost-efficient developers in India. A perfect combination that enables us to not only offer you the most qualitative solution, but also the most cos-efficient solution:

  • Adapting quickly to any situation
  • Tailoring any Salesforce CRM application to fit any unique business requirements
  • Immediately ensuring acceleration and returns
  • Replacing each other if necessary
  • For the best price possible as our developers in India work for rates between €17.50  and €35 per hour


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