Everything is becoming more and more digital and mobile, everything has to be faster and faster. The latest developments in mobile and messaging apps are moving faster than ever, and there is more choice than ever before. With over 3 billion monthly mobile messaging users you cannot go without these days. And still there are more users every single day.
WhatsApp and Messenger, both owned by Facebook dominate the Western world, while WeChat, LINE, and KakaoTalk are the major players in China, Japan, and South Korea. User growth in apps like Signal and Telegram rose earlier this year following WhatsApp’s announcement of new privacy terms. However, this growth has since stabilized, except in Russia where Telegram continues to grow.
As you can see, there is a big difference in the use of messaging apps worldwide. The vast majority use WhatsApp (2+ billion active users), Messenger (1.3+ billion active users) and WeChat (1.2+ billion active users only in China).
In what country do they use what platform?
WhatsApp: countries include: Argentina, Czech Republic, Germany, Hong Kong, Ireland, Israel, Italy, Kenya, the Netherlands, New Zealand, Portugal, South Africa, Spain, Switzerland, the United Kingdom, and more.
Facebook Messenger: came in second overall, with the highest popularity in 15 countries including the United States, Australia, Belgium, Canada, Denmark, France, Philippines, Poland, Sweden, and Thailand.
Telegram: was the only other messaging app to win three or more countries, showing strong popularity in 11 places overall including Armenia, Egypt, Lithuania, and Venezuela.
Viber: has a strong presence in Europe, winning both Greece and Ukraine. And Line is maintaining popularity in Asia, with the highest performance in Japan and Taiwan.
Apps that only claim one country include Discord (Slovenia), KakaoTalk (South Korea), Phoenix (Algeria), Zalo (Vietnam), and WeChat (China).
The fragmentation in the use of messaging apps makes it increasingly difficult for companies to implement which platform, especially companies that are active in multiple countries. In one country WhatsApp can predominate, but in another country it can just be Telegram.
When you have a low budget you might not be able to use all platforms, in that case you have to decide which platform suits you best, so you need to take a closer look in which countries most of your business is. Depending on those results you should decide which platform you want to use.
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“The messenger integration add-in is highly recommended to organizations that want to exceed their customers’ expectations by offering them a more mature, private customer experience (cx).“
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